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Secrets of the Softer Side of Selling

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Secrets of the Softer Side of Selling

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Secrets of the Softer Side of Selling
Available on Amazon

Secrets of the Softer Side of SellingWhether you’re early in your career or an old pro, Secrets of the Softer Side of Selling authors Don and Lois Crawford show you how to achieve your goals—even if you never believed it was possible. If you’re new to sales, or you own a business and have finally figured out that your job title really includes “sales director” or “sales rep,” this book could be the flat-out best book you’ll ever read. Learn More or Buy Now…

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A NOTE ABOUT SELLING DURING A PANDEMIC

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Don here. I write this weekly sales blog for those “road warrior” salespeople who engage in face-to-face selling, focusing on the fundamentals of personal selling.  As the COVID-19 pandemic continues to govern how we live and do business, these fundamentals are the basis for reimagining the selling process. I will occasionally include a post dealing specifically with professional selling in this time of uncertainty. Usually, however, I’ll rely on you to understand and apply the fundamental selling process to your specific business. If you have a particular question, please contact me: don@softersideofselling.com

It’s Here!

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Secrets of the Softer Side of SellingSecrets of the Softer Side of Selling, Second Edition
 Available on Amazon

We are pumped! We’re happy to let you know that Secrets of the Softer Side of Selling was published today! It’s now available on Amazon in paperback and Kindle format. Did you know that even if you don’t have a Kindle, you can get the free Kindle app so you can read it on your device?

So go get your copy now. Please? And when you do, we’d love it if you would leave a review on Amazon.

Good Selling!
Don & Lois Carter Crawford

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Secrets of the Softer Side of Selling: At the Printer

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It’s Almost Here! (New Book at the Printer)

Secrets of the Softer Side of SellingOur new Secrets of the Softer Side of Selling, Second Edition book and ebook have been uploaded for printing and distribution. Both versions will be available on Amazon by October 17, our launch date!

Boom-chucka-lucka!

We are still finalizing our launch plan, but there will be deals.

Improve Sales Results

Whether you’re early in your career or an old pro, Secrets of the Softer Side of Selling will show you how to achieve your goals—even if you never believed it was possible. If you’re new to sales, or you own a business and have finally figured out that your job title really includes “sales director” or “sales rep,” this book could be the flat-out best book you’ll ever read.

Secrets of the Softer Side of Selling is laid out in easy-to-read chapters. Each chapter has “Challenge Yourself” section to help you practice the skill or technique. We include proven self-evaluation drills that challenge you to increase your strengths and overcome your weaknesses.

Here’s what you’ll learn:

  • The “secret” six-step sales process
  • Simple ways to build rapport
  • How to discover the prospect’s budget
  • Simple buyer behaviors to watch for
  • When to make a sales presentation
  • When to stop selling
  • How to make cold calls fun
  • How to handle the competition
  • How to manage customers for life
  • When to fire your customers

While You Are Waiting, Did You Join Our FREE Sales Club?

 

 

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