News

Secrets of the Softer Side of Selling

April 23, 2020 By Lois

Secrets of the Softer Side of Selling
Available on Amazon

Whether you’re early in your career or an old pro, Secrets of the Softer Side of Selling (affiliate link to Amazon) authors Don and Lois Crawford show you how to achieve your goals—even if you never believed it was possible. If you’re new to sales, or you own a business and have finally figured out that your job title really includes “sales director” or “sales rep,” this book could be the flat-out best book you’ll ever read. Learn More or Buy Now on Amazon (affiliate link)….

A NOTE ABOUT SELLING DURING A PANDEMIC

April 23, 2020 By Lois

Don here. I write this weekly sales blog for those “road warrior” salespeople who engage in face-to-face selling, focusing on the fundamentals of personal selling. As the COVID-19 pandemic continues to govern how we live and do business, these fundamentals are the basis for reimagining the selling process. I will occasionally include a post dealing specifically with professional selling in this time of uncertainty. Usually, however, I’ll rely on you to understand and apply the fundamental selling process to your specific business. If you have a particular question, please contact me: don@softersideofselling.com

It’s Here!

October 17, 2017 By Lois

Secrets of the Softer Side of Selling, Second Edition
Available on Amazon

We are pumped! We’re happy to let you know that Secrets of the Softer Side of Selling was published today! It’s now available on Amazon in paperback and Kindle format. Did you know that even if you don’t have a Kindle, you can get the free Kindle app so you can read it on your device?

So go get your copy now. Please? And when you do, we’d love it if you would leave a review on Amazon.

Good Selling!
Don & Lois Carter Crawford

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Secrets of the Softer Side of Selling: At the Printer

September 29, 2017 By Lois

It’s Almost Here! (New Book at the Printer)

Our new Secrets of the Softer Side of Selling, Second Edition book and ebook have been uploaded for printing and distribution. Both versions will be available on Amazon by October 17, our launch date!

Boom-chucka-lucka!

We are still finalizing our launch plan, but there will be deals.

Improve Sales Results

Whether you’re early in your career or an old pro, Secrets of the Softer Side of Selling will show you how to achieve your goals—even if you never believed it was possible. If you’re new to sales, or you own a business and have finally figured out that your job title really includes “sales director” or “sales rep,” this book could be the flat-out best book you’ll ever read.

Secrets of the Softer Side of Selling is laid out in easy-to-read chapters. Each chapter has “Challenge Yourself” section to help you practice the skill or technique. We include proven self-evaluation drills that challenge you to increase your strengths and overcome your weaknesses.

Here’s what you’ll learn:

The “secret” six-step sales process
Simple ways to build rapport
How to discover the prospect’s budget
Simple buyer behaviors to watch for
When to make a sales presentation
When to stop selling
How to make cold calls fun
How to handle the competition
How to manage customers for life
When to fire your customers

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