Of course it is. A period of poor economic times always follows a good one. But one lesson I learned from my father is his belief that “just because there is a recession, you don’t have to participate.” So what do great salespeople do to get ready for the inevitable?
Listen To Your Best Customers
If a recession is coming, your customers’ reaction to it determines how it will affect your business with them. Keep in close touch with your A list customers. Ask good questions about their outlook. Find out their plans to deal with a business downturn. Share this information within your company so you can adjust your business plans to prepare for the coming recession….