This blog was first posted at Thanksgiving 2019. A lot has changed since then with the COVID-19 pandemic. Business disruption has occurred in all markets throughout the world. Many businesses have failed because of the restrictions necessary to control the spread of the virus. Others have thrived by providing new and innovative services during the pandemic. And entrepreneurs are taking risks starting new businesses to fulfill their dreams. Even in the midst of all the angst we can be grateful.
Thanksgiving is a holiday celebrated in the United States on the fourth Thursday in November. Thanksgiving is also celebrated at different times in many other countries. The early Thanksgiving celebrations were to pause and show gratitude for the harvest of the previous year and the sacrifices making it possible. In our family we usually gather with friends and relatives to mark the day with pleasant conversation, sumptuous food and of course a glass (or two) of wine. This year the two of us will spend the day together apart from those we love. Even so as we enjoy the meal together we will take turns saying what we are particularly grateful for.
A Grateful Attitude
Great salespeople approach their work and their life with a grateful attitude. They don’t presume success as they begin each sales pursuit. But at each step along the path to winning the deal they are thankful. Even when success seems remote, great salespeople celebrate the lessons learned from the failure. Like those early Thanksgiving celebrations for a bountiful harvest, great salespeople appreciate the journey to sales victory. Although we celebrate each accomplishment along the way, great salespeople defer gratification until the deal is done.
Thank You Kind Reader
There are an unlimited number of products and services to sell. My experience is different from yours. I’ll bet how we each apply the fundamentals of good selling not only are unique to us but also differ from prospect to prospect. But, in my experience, applying the fundamentals well results in an order. So I write from my experience, hopefully in a way you can apply the fundamentals of good selling to your opportunities. Think about the examples and stories I tell as analogies to your experiences. See how they fit with what you do. My hope in writing these blog posts is you will become the very best salesperson you can be.
Thank you for reading and commenting on what I write.
What You Can Do Right Now
- Think back over the past year and relive the excitement of selling.
- Gather your colleagues (virtually this year) to share the joy of winning work.
- Give thanks to those who helped you along the journey to success.
- Comment on this blog and let me know how the posts improved your selling skills
Don Crawford & Lois Carter Crawford