I’m blogging about the similarities between professional selling and volunteer fundraising. Professional selling and volunteer fundraising have similar processes. Previous blog posts on volunteer fundraising and selling covered the importance of getting a meeting, preparing for the meeting, how to handle the first meeting and asking for the donation. Just as when a professional salesperson asks for the order, fundraisers are likely to hear questions from the donor. Successful fundraisers are expert at answering objections.
What Is An Objection?
In fundraising, like in selling, objections are reasons the customer or donor is not yet ready to commit. Objections are valuable because once they are cleared the donor is closer to giving the asked for gift. Successful fundraisers like great salespeople know valid objections are the way donors or customers mask their concerns. So welcome objections as one more step to achieving the goal….