Looking forward to a fantastic 2022? Better have a plan!
This year is almost over. And what a year it has been. No company’s plan prepared a year ago survived. The COVID-19 pandemic has disrupted businesses both large and small. We learned to work from home. Even crusty old road warriors managed to learn how to sell virtually. Some of our customers thrived by pivoting their business models to take advantage of the pandemic. Others kept the doors open by modifying how they delivered products and services. And regrettably some of your customers have gone out of business. Thankfully this year is mostly done! Great salespeople are planning now to make 2022 even better than this year.
Yeah, I know no matter how well you plan it never works out that way. If you never believed that before 2020 surely drove that point home. My favorite answer to why plan is from General Eisenhower. This is what he said about planning: “In planning for battle I have found that plans are useless, but planning is indispensable.” Great salespeople know that the process of planning prepares them for the challenges of finding and creating customers for life….