This was first posted in July 2019; in the summertime, when the living is easy. Where we are bombarded by distractions from selling. Maybe we are planning a vacation or just returned from one. Or the garden is full of fresh vegetables needing to be picked and processed. Kids are out of school and demand our attention. But, hey, great salespeople still have quotas to meet, sales to close and pipelines to fill.
Away With Distractions From Selling!
Great salespeople know how to deal with all that competes for their time. They are committed to their customers, their company and their family. By setting goals, organizing time and focusing on the task at hand, great salespeople work without distraction. Knowing that this time of year offers more distractions from selling, great salespeople make sure to plan both for goal achieving activities and family time. Creating an optimal work – life balance is important.
Time is limited
It seems in life today there is more we great salespeople want to do than there is time available. We are passionate about selling, committed to our customers and enjoy our leisure time. Those of us of a certain age remember Mr. Roger’s Neighborhood on TV. Fred Rogers said:
“You rarely have time for everything you want in this life, so you need to make choices. And hopefully your choices can come from a deep sense of who you are.”
When confronted with distractions from selling, great salespeople rely on commitment to their goals.
How To Benefit From Distractions From Selling
Now when your competition is yielding to distractions from selling it’s a great time to pick up new business. By being attentive to your prospects while the competition is not, great salespeople build stronger relationships. Remember your customers and prospects are also enjoying the summertime. This is an opportunity for you to provide “distractions” for them. Perhaps they are more available for lunch. Would enjoy an afternoon of golf or fishing. Or a day out of their office on a plant visit with your company. Great salespeople are creative in distracting buyers to build better relationships.
What You Can Do Right Now
- Remember what Fred Rogers said about making good choices
- Review your written goals
- Commit to doing what it takes to achieve those goals
- Recognize summertime distractions from selling
- Plan enough leisure time to enjoy the benefits from achieving your goals
Don Crawford & Lois Carter Crawford