Did you ever take a look in the maintenance bay of an auto repair shop? See all those large toolboxes? One at every workstation. They contain the tools a mechanic needs to do his job. Like the mechanic, great salespeople have a “toolbox”. It’s a collection of the attitudes, behaviors and knowledge a salesperson needs to find, win and keep good customers.
What’s In Your Tool Box?
Those big red toolboxes a mechanic has have lots of drawers and those drawers are filled with specialized tools to do a particular task. Great salespeople, too, have lots of tools. We have techniques to keep ourselves motivated and optimistic. Each day we go out and do the things needed to find, win and keep good customers. Great salespeople know their products and how those benefit their customers….